Coach Pure Platinum is a woody aromatic parfum for men, launched in 2026. Conceived around modern masculinity and individuality, the fragrance opens with aromatic lavender, bright mandarin, and crisp apple. The heart reveals rum, orange blossom, and moss, adding warmth and herbal nuance. The base settles into ambroxan, cedarwood, and labdanum for a woody-ambery, slightly balsamic finish. Presented in a gunmetal-colored bottle with metallic finish and matching hangtag, Pure Platinum reflects Coach's urban, contemporary aesthetic and New York heritage. A sophisticated choice for the discerning man seeking depth and character in his signature scent.